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Marketing Manager

As the Digital Marketing Manager at Speed & Function (speedandfunction.com), you will play a pivotal role in revolutionizing our marketing strategy and leading the marketing department towards achieving our business objectives. You will be responsible for overseeing all digital marketing initiatives, including managing the company website, advertising campaigns, social media channels, content creation, events, and promotional materials. The primary goal of this position is to take charge of our marketing efforts, drive brand awareness, generate leads, and contribute to the overall growth and success of the company.

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Requirements

● Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.● Proven experience (X years) in digital marketing roles, with a focus on strategy development and team leadership.● In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, PPC, social media, content marketing, and email marketing.● Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaign performance.● Excellent communication, interpersonal, and leadership skills.● Creative thinking and problem-solving abilities.● Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.



Responsibilities

● Marketing Strategy Development: Take ownership of developing and implementing comprehensive digital marketing strategies aligned with the company's goals and objectives.
● Team Leadership: Lead and mentor the marketing team, providing guidance, direction, and support to ensure the successful execution of marketing campaigns and initiatives.
● Website Management: Oversee the company website, ensuring it is optimized for user experience, search engines, and conversion rates. Collaborate with the web development team to implement necessary updates and improvements.
● Advertising Campaigns: Manage digital advertising campaigns across various platforms such as Google Ads and Meta (formerly Facebook), ensuring maximum reach, engagement, and ROI.
● Social Media Management: Develop and execute social media strategies across platforms including LinkedIn, Instagram, and TikTok. Create compelling content, engage with the audience, and grow our social media presence.
● Content Creation: Oversee the creation and publication of high-quality content including blog posts, articles, case studies, and other marketing collateral to attract and retain customers.
● Events Coordination: Plan, organize, and execute marketing events such as webinars, conferences, and workshops to showcase our products/services and build relationships with clients and prospects.
● Promotional Materials: Develop and manage the production of promotional materials such as brochures, presentations, videos, and other marketing assets to support sales and marketing efforts.
● Performance Tracking and Reporting: Monitor the performance of marketing campaigns, analyze key metrics, and prepare regular reports to evaluate effectiveness and identify areas for improvement.


About Speed & Function

At Speed & Function, we build exceptional custom software applications using today’s most advanced technology. But so do a lot of software engineering firms, so what makes working for us different? Firstly, we operate out of two continents. Most of our engineers are based in Eastern Europe, and our US Head Office is in Philadelphia. 
Second, everyone who works here is passionate about digital transformation, innovation and collaborative software development. However, don’t confuse us with contractors, because we’re not. We are true collaborators. We work so closely with clients that their products are virtually built in-house. This gives our people the opportunity to work with clients in a unique way. Think Collaboration 2.0.
Third, we are striving to build a developmental culture where learning, feedback and transparency are given equal weight to productivity, efficiency and results. At Speed & Function, you’re given the chance to grow, not just technically but as a person. We aim to become better people who produce brilliant work and offer our clients a fulfilling and enjoyable experience along the way.

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