Financial investment institution
Client needed to create four landing pages using a specific enterprise-level technology, Eloqua.
Because of a late design delivery, development and QA had to happen in a record time, to meet an important marketing deadline that was set by the client’s executive.
Two action teams were created that met every day with the client presenting and testing new updates as they were created and delivered all four pages on time with all needed functionality.
Create four landing pages to integrate an unknown software in a record time. Coordinate a complex QA process that required multiple client stakeholders.
We implemented a system of daily team and client standups, using both European and American resources to maximize possible development time, and get timely feedback from clients. We assumed that there might be a delay with code working properly when integrated into the enterprise software, so the team created a set of prototypes using all element variations that would be present in the final build, so that we could test integration early. Those early tests showcased a number of issues that were worked on before the final deployment, which prevented any delays in the release.
The landing pages, and their integration builds into Eloqua marketing automation system, were delivered on time and within budget to the client. So the marketing release was not delayed and the client launched all 4 pages without issue.
The client greatly appreciated our risk mitigation strategies in performing multiple early tests before delivery dates, and actively trying to mitigate any dangers of delays. And the same team was immediately hired to implement a much larger development project.
Tags: Landing page, finance, investment, CMS, Oracle, Eloqua, marketing automation, enterprise