User experience (UX) is an incredibly important aspect of product design. Any product, whether physical or not, must be comfortable and clear for your customer. The shift in focus on User Experience has allowed companies like Apple to create mass dependence on their products as their designers are always prototyping more user-friendly products.
But we often forget that effective designers are looking through more than just the lens of users. In order to create a viable and profitable product, designers must also focus on Company Experience (CX), which requires them to put themselves in the shoes of of business analysts, sales professionals, developers, project managers, and others. In other words, it must be possible for the product to be developed in an inexpensive way without reducing the quality that users expect.